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They may not be as updated in present trends and developments in the field of Seo for example. Ill qualified affordable SEO companies may even employ certain tactics that will get your web site banned from the major search engines. It is important to ask the SEO company you are thinking of going for to provide examples of past projects that will prove their capability in SEO. Don't get us wrong; affordable SEO is in fact a reality and there are many companies out there that can provide effective SEO solutions at low cost. There is certainly no reason why you have to pay an arm and a leg for effective SEO.