My rants about internet marketing techniques
Search engine optimization works to increase your exposure with a search engine by increasing the quality of your online content to make it more relevant to what your potential customers are searching for. Relevancy to a search engine inquiry means that your web site will appear higher on the results list. The higher on the result page your web site ends up the more likely that people will visit your site. The increased traffic from SEO will increase the chances of your potential customers becoming your actual customers. Though all of this talk of increasing the quality and quantity of online traffic is moot if the SEO services are costing you more then you are bringing in.