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The post Civil War years brought renewed industrial growth to the region. It was during this era that the Eastman Kodak Company and Bausch and Lomb were founded. The Gannett newspaper company and Western Union were also founded in Rochester ny. The prominence of imaging and optical science among local universities and companies in response to a regional decline in manufacturing has given Rochester its modern nickname as The Worlds Image Centre. Rochester NY is poised to take on any economic challenge, given its rich history of entrepreneurship and adaption to change.