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These business models were developed to finance their services like Open text in 1996 offered pay per click program. In 2000, Google, the largest search engine offered its search engine marketing program. In 2001, when Danny Sullivan noticed the popularity of paid placement, development of online strategies and search engine optimization services, he introduced the term, "search engine marketing" for all these concepts. Search engine marketing has emerged as the primary money maker tool in the year 2007. The online businesses which are using search engine marketing as an internet marketing tool admit its importance therefore, the reliance of online companies on search engine marketing is enhancing.